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Social Media Executive and Marketing Assistant

Overview

A-List is the leading US university consultancy in the UK. Our team of inspiring tutors and advisors work directly with families and within schools across the world, to help them with their university applications. A-List offers expert guidance on all aspects of the exam preparation and application process to our private clients and school partners, ranging from SAT or ACT support to selecting best fit American universities. We are committed to supporting students from all backgrounds both through pro bono services and our Ark US Scholars Programme.


A-List Education is part of the Dukes Education family of schools and education organisations based in the UK. We bring together schools and organisations that are diverse in their offering, and yet united as outstanding examples of teaching and learning.


As the Social Media Executive and Marketing Assistant at A-List, you'll help shape our digital marketing efforts. You'll increase our online profile, engage more with our customers, and support the growth of our business. Reporting to the Head of Marketing, you'll craft digital content, manage our social media, and support varied daily marketing tasks. We need someone energetic, results-driven, and ready to tackle multiple tasks with set deadlines.

Job responsibilities:

In this role, you'll work closely with the Head of Marketing, ensuring content across digital platforms not only reaches our audience but resonates with them. Our aim is to drive engagement, build our brand presence, and meet our overarching marketing objectives.

Content creation
  • Oversee the content calendar, ensuring all outputs align with our brand's voice and guidelines
  • Develop diverse written and visual content, including long form in-depth articles, video segments, guides, infographics, short-form posts, and more, utilising design tools such as Canva
  • Stay updated with industry-relevant topics to ensure our content remains relevant
  • Work with other departments to source insights or stories that resonate with our audiences


Social Media management
  • Manage our social media channels, ensuring posts are consistent and reflect our brand's values
  • Engage with our audience by responding to comments, direct messages, and mentions to foster a sense of community and trust
  • Monitor trends, adapting our approach to leverage popular themes or discussions


Website Support (using HubSpot CMS)
  • Regularly update our website content, from blog posts and webinar uploads to event notifications and the latest announcements
  • Implement best practices in SEO, ensuring all content – be it metadata, alt tags, or keywords – is optimally placed
  • Track website analytics, identifying user behaviour patterns and areas of potential improvement


Email (HubSpot)
  • Design, test, and deploy email campaigns that capture the attention of our segmented audience, all while adhering to our brand's guidelines
  • Produce compelling email content, including copy, graphics, and other media
  • Monitor key metrics of email campaigns, including open rates, click-through rates, conversion rates, and bounce rates


Other
  • Analyse content performance metrics, delivering monthly reports and identifying potential areas of improvement
  • Support a range of marketing-related tasks or projects as the need arises


Essential requirements
  • Strong writing, editing, and verbal communication skills.
  • Demonstrable experience in crafting consistent and brand-aligned content, including videos for social media platforms.
  • Proven experience in digital marketing, content creation, and social media management.
  • Proficiency with social media platforms and marketing software, e.g., Crowdfire, HubSpot
  • Ability to monitor content performance metrics and generate monthly reports.
  • Strong analytical skills with the ability to interpret data for informed decisions.
  • Aptitude to suggest improvements based on content performance data.
  • Basic graphic design and video editing skills using Canva.
  • Attention to Detail: Detail-oriented with an exceptional ability to manage tasks meticulously.
  • Teamwork & Independence: Proven capability to work both independently and collaboratively within a team


Desirable requirements 
  • Advanced graphic design and video editing skills, with proficiency in Adobe Suite
  • Experience within education consultancies, especially familiarity with the US college education system.
  • Advanced experience with HubSpot CMS and HubSpot Email Marketing

Benefits

  • 25 days holiday plus bank holidays
  • Additional Christmas closedown periods
  • Well-being Programmes
  • TOIL and Flexible working policy (inc hybrid working)
  • Company SMART Pension
  • Exciting company events
  • Enhanced training programmes
  • Central London Offices with a collaborative and fun team

While we have specific requirements for this role, we value diverse experiences and perspectives. If you believe you can excel in this role but don’t meet all the criteria, we still encourage you to apply. We are committed to fostering an inclusive environment and growth within our team.A-List is committed to safeguarding and ensuring the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment. All appointments are subject to relevant check in line with Safer Recruitment guidelines, including, but not limited to, DBS Disclosure checks, identity checks, online search, employment history and reference checks, and international criminal record checks where required.

How to apply

If you are interested in working for A-List, please email your CV and cover letter to Alice.G@alisteducation.co.uk